THEnergy: Hotels and resorts are pioneers for new renewable energy and storage technologies

Hotels and resorts have often demonstrated their role as first movers for green technologies, and they can obtain advantages beyond cost savings by applying new cleantech technologies. A 2013 study by McGraw-Hill Construction found that the core business of hotels, in general, is positively affected by green efforts. In addition, new cleantech technologies have considerable marketing potential and might allow hotels and resorts to gain an advantageous position in relation to a new target segment, Dr. Thomas Hillig Energy Consulting (THEnergy, Munich, Germany) reports.

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